It’s been 40 years since Mr. McGuire pulled Benjamin Braddock withdrawal apart from his degree and said: “I just want to say one word to you. … Just one word are you listening? Plastics …. There is a great future in plastics. ” The future is still in plastics, but today Mr. McGuire probably whisper, “bioplastics”.
http://www.greentomarrow.com/2008/05/09/one-word-bioplastics-the-technology-gains-momentum-but-hurdles-remain/