From boutique favourites such as Agent Provocateur and Joe Bloggs to icons of the global hyper-mall such as Diesel, Yahoo!, Audi and Coca-Cola, brands have awoken to music’s potential as a powerful communication tool, and a content gold rush is on. Under the “lifestyle” umbrella, household names are seeking out, signing and promoting music.
http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article3850368.ece